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CONTENT WATCH: Hand your brand over to Cirque du Soleil, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Monday:...
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Facebook Beyond Ads, New Moves for NY Times, Behind Bad Designs
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday: It’s Not...
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Blogger Outrage, Tweet Neutralization, Advertising ‘Ugh’
The Strategist picks the day’s most interesting stories for the content aficiondos who love the backstory and reading between the lines. Here are the gems you need to kickstart your Monday. Disney Film...
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Domino’s Pizza Cam, Atomic Videos, Market with Online Photos
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday: Watch...
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YouTube’s Most Watched, LinkedIn’s Media Empire, Coca-Cola’s Vow
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday:...
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Wrecked Brands, Better Brands, Demographic Misses
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday: How a...
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Tablets Lead Mobile E-Commerce, Marketing Meets Tech, CMO Roles
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday: Tablets...
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FML Wars, Storytelling Meets Sports, Google Controversy
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday: Jell-O...
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A Copywriter’s Breakthrough, Tumblr’s New Revenue Stream, Ad Stereotypes
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday: After 16...
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CONTENT WATCH: Why your mobile ads still suck, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Wednesday:...
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CONTENT WATCH: Hand Your Brand Over to Cirque du Soleil, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Monday:...
View ArticleSnapchat Could Make Brand Storytelling Sexy
With Snapchat founder Evan Spiegel headlining Forbes “30 Under 30″ list this week, everyone seems to be wondering the same thing: “How the heck will Snapchat make money?” For starters, the red-hot...
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Expedia’s Marriage Equality Video: Telling Moving Stories [VIDEO]
Brands, when creating content, should aim to tell compelling stories. And this is exactly what Expedia was doing with its “Find Your Understanding” video featuring a real-life father coming to terms...
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Converse Music, Social Media Spending Doubles, Hijacking Content
The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today: Converse is Creating Music-Focused Content...
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Red Stripe Stunt Gets Deli Jumping [VIDEO]
It seems like stunts are the new black in marketing. Red Stripe has created a video ad in London that features products in a deli that jump and make music when a customer grabs the beer from the...
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Top 20 Video Ads of 2012, Ford Braces for Disruptions, Good and Bad Content
The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today: 2012′s Most Popular Ads on YouTube On...
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Expedia’s Find Yours Campaign Shares Another Emotional Journey [VIDEO]
Expedia is focused on the number one rule of creating branded content: tell good stories. Its latest video focuses on cancer survivor Maggie Cupit and her memories of a friend named Odie. Both met...
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Ebooks’ Big Christmas, No War Stories, Top Paying Freelance Gigs
The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today: Content During the 2012 Holiday Season...
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Social Media Philanthropy, Ads Fight Ads, Branded Content Narratives
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday. Nelson...
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Health Care Content, Facebook Weather, Storytelling Strategies
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday....
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